Goat Audit™ is not a one-off measurement — it's a way of working, developed by Johan Ronnestam at Ronnestam Creative Studio. Map your entire brand and business ecosystem through 102 defined criteria, set the direction, and systematically work through area after area.
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Assess 102 points across the full customer journey — from visibility to loyalty — with the site scanner doing the groundwork. The result is an objective baseline.
Prioritize where impact is greatest. Ready-made checklists and guides take every point from score to concrete action.
Track the score over time, watch the trend and take on the next area. Excellence isn't a project — it's a rhythm.
Every point has a defined 0–10 scale with described levels from "Missing entirely" to GOAT level. That makes assessments comparable across teams, brands and time.
Enter your domain and the scanner analyzes your site: technical SEO, sharing metadata, AI discoverability, customer service pages and more. Every suggestion targets one specific audit point — with evidence, never guesses.
Every point ships with ready-made guides: a concrete checklist and a how-to-measure guide. Download as PDF and bring it to your next meeting — refreshed continuously.
Visibility, recognition and first impressions.
Clarity, choosability and decision support.
Where action happens — digital and physical.
The relationship over time and long-term value.
"The 102 points are the same framework I use in strategic work with executive teams — now available to every team that has committed to digital excellence."
Goat Audit™ is developed by Ronnestam Creative Studio and validated by Johan Ronnestam — one of Sweden's most senior voices in branding, creativity and digital transformation, with 25+ years as an advisor, keynote speaker and creative entrepreneur for some of Sweden's best-known brands.
After a completed audit you have an objective baseline — a full X-ray of brand and business performance. Goat Audit™ clearly shows:
Goat Audit™ is not a one-off analysis but a living system. The score becomes a compass for strategic decisions and development initiatives — tracked over time so brand, business and digital investments move in the same direction.
Goat Audit™ by Ronnestam Creative Studio gives you the system to work your way toward digital excellence — area by area.